OEM or ODM — which one do you need?
The two terms describe who owns the design. With OEM, the design is yours and the factory makes it. With ODM, the factory supplies the design and you put your label on it.
OEM: your design, our making
In OEM (original equipment manufacturing) work, you decide what the garment is. The factory turns your sketch, photo or reference into a pattern, samples it, and makes the order to your approved sample. You control the style, fit, fabric and details; the factory controls how well it is made.
This is how NOVA works.
ODM: their design, your label
In ODM (original design manufacturing), the factory or supplier already has the design. You choose from a range, perhaps change the colour or fabric, and add your label. It can be quicker to start, but the same design may be sold to other brands, and your control over fit and construction is limited.
How to choose
| OEM | ODM | |
|---|---|---|
| Who owns the design | You | The supplier |
| Control over fit and details | Full | Limited |
| Exclusivity | Yes | Often not |
| What you need to start | A sketch, photo or reference | A choice from a catalogue |
If the garment itself is what makes your brand different, OEM is usually the right choice. You do not need a full tech pack for it — see Do you really need a tech pack?
Questions
Is NOVA an OEM or an ODM factory?
We work OEM. You bring the style; we make the pattern, the sample and the bulk order to your approval.
I only have an idea, not a design. Can I still work OEM?
Yes, if you can show it. A photo of a garment you like plus notes on what to change is enough to start.
Who owns the pattern?
The design is yours. We keep your pattern and measurements on file so reorders match, and we do not use them for anyone else.